Create Texas

Put Your ART Into It

Create Texas is a strategic marketing and public relations campaign to promote the arts across the state of Texas. The goal is to highlight the importance of the arts in educating our children and sustaining our vibrant Texas economy. By elevating arts education to the level of core curriculum and increasing funding for the arts for economic development and quality of life. Texas can ensure a competitive edge for the future.

In 2002, the U.S. Department of Education and major high tech companies, including Apple, Dell, and Microsoft, came together to form the Partnership for 21st Century Skills. They identified the following learning skills as essential to preparing our children for the future:


Creativity, collaboration, critical thinking, comunication, innovation, and problem solving are essential to preparing our children for the future (according to the Partnership for 21st Century Skills). The arts within our schools are the key component to teaching the 21st Century Learning skills

Critical Thinking

Design is a high-concept aptitude that is difficult to outsource or automate, and that increasingly confers a competitive advantage in business

Problem Solving

Daniel Pink speaking at a Texas Senate Hearing on January 26, 2009 said: “We need to prepare kids for their future, not our past.”


Arts education can enhance academic achievement, create an effective learning environment and connect learners’ experiences to the world outside of school. Multiple studies cite strong positive impacts across socioeconomic groups with respect to both academic and personal success, especially with our disadvantaged populations.


Studies have found a noticeable overlap between the skills required for innovative occupations and the skills fostered by K-12 arts curriculum.


Overwhelmingly, both the superintendents who educate future workers and the employers who hire them agree that creativity is increasingly important in U.S. Workplaces (99 percent and 97 percent, respectively), and that arts training — and, to a lesser degree, communications studies — are crucial to developing creativity (from The Conference Board’s “ready to Innovate”)


John D. Ong, Chairman Emeritus of B.F. Goodrich Company has found: “People who create in our company — whether they be scientists, marketing experts or business strategists — benefit from exposure to the arts. People cannot create when they work and live in a culturally sterile environment. The economic benefits of the arts greatly transcend and outlive any of the normal cycle. That is why businesses invest in the arts — even when times are tough, and when there is increased pressure to manage money carefully.”


The arts are a cornerstone of economic development. They attract and help retain creative workers.


Access to talented and creative people is to modern business what access to coal and iron ore was to steelmaking. It determines where companies will choose to locate and grow, and this in turn changes the way cities must compete.


In the City of Houston, the nonprofit arts sector generates $626.3 million in economic impact, supports 14,115 full-time jobs, and contributes $69.5 million in taxes to local and state government.


Austin’s South By Southwest alone in 2014 had a direct and indirect economic impact of approximately $315.3 million on the Austin regional economy.


When it comes to attracting and retaining an innovative workforce, the study findings confirmed that successful communities focus on the three areas they can directly influence: vitality and diversity of nonprofit cultural arts, a well-rounded curriculum in public schools and economic development efforts that emphasize quality of place.


The availability of a strong arts and cultural sector ranks in the top three for young professionals, in their determination of where to live and work (from a study undertaken by the Maricopa Partnership for Arts and Culture).


Quality of life has deep importance for today’s professionals in choosing where to live. It might be even more important to some than jobs (according to Michigan Department of Labor & Economic Growth).


Across America, cities that once struggled economically are reinventing and rebuilding by investing in art and culture. By creating cultural hubs, nonprofit ar businesses are helping cities define themselves by drawing tourists and attracting investment. During tough economic times it may seem intuitive to cut these initiatives, but these are the very projects that can help the economy recover.

10 Ways You Can Make A Difference:


Contribute to the Texas Cultural Trust’s arts education advocacy campaigns.


Tell your child’s teacher, principal, and school leadership that the arts are an integral part of a quality education.


Find out if your school has sufficient resources for arts education. If not, offer to help.


Contact your local arts organizations to inquire about the arts education programs they offer. Volunteer to donate time, supplies, or help with their advocacy efforts and connect these services to your child’s school.


Attend a school board or PTA meeting and voice your support for the arts and make sure the arts are adequately funded as part of the core curriculum.


Contact your elected officials to ask them for more arts funding.


Join Texans for the Arts, the Official Arts Advocacy Organization for Texas, and participate in a coordinated grassroots advocacy effort to increase public funding for the arts.


Participate in your local arts advocacy programs.


Explore your child’s dreams and encourage them to become the best they can be through the arts.


Sing, play music, read a book, dance, or draw with your child at home. Find out about attending local arts events advertised in your newspaper.

Together, with a unified voice, Texas can truly be a “State of the Arts”.

Everyone can help spread the word.
Texas Cultural Trust